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The ROI of Conference Attendance
As an account manager that helps plan conferences, it’s not often that I get out from behind the scenes to actually go to a conference as an attendee. But, I’m doing just that, as I look forward to...
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Lucky 7s – High Stakes, Big Wins at Brand ManageCamp, Las Vegas! Part 1
When I last blogged, it was to write about my expectations and preparations for attending Brand ManageCamp 2011 in Las Vegas. And, as you may recall, I had high hopes for what I would gain through...
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Part 2 – Lucky 7s – High Stakes, Big Wins at Brand ManageCamp, Las Vegas!
For the final installment on my Brand ManageCamp 2011 experience, I want to share a few observations on the unexpected return on investment from attending this event – the new relationships that were...
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The Year Ahead – A Return to Excellence
Travis Stanton’s Editorial in the November issue of EXHIBITOR magazine hit home with me as I thought about our company this past year and where I want to take it in the year to come. He talked about...
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How to Design a Conference Introverts will Love – Guest Post by Lisa Petrilli
I have a secret. One that I’m about to share with you. I am an introvert…working in a very extraverted industry. Networking opportunities are often promoted by event organizers, like me, as a...
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Four Strategies to Position Your Association for Sponsorship Success in 2013
In their annual industry forecast, IEG predicts that North American Companies will increase their spending on sponsorship by 5.5% in 2013. That’s up from last year’s 4.4% actual increase over 2011,...
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3 Event Innovations – Tested and Approved by Meeting Planners
The Pacific Northwest chapter of the Professional Convention Management Association (PCMA ) and Washington State Chapter of Meeting Planners International (MPI ) collaborate annually to co-host the...
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